Guest speakers, Intersections, professional practice

Guest Speaker-John Maclean


Maclean specialises in Fine Art and Commercial work, he lives and works in central London, and has been an established, freelance photographer since 1998.

One to one tutorial:

During late morning I showed John Maclean some of my images during a one to one tutorial with him, from my project on Knowle West called Intersections, that I am doing as part of a personal project, thus creating the body of work with the University as my assignment for this term.  He gave me some tips on what he feels would work with my project and how to decide on which way to progress by using a specific style, which is my intention because I am unsure what the final piece will be for my submission at this point.  I would like to produce a series of large prints and a video or a zine.

During the later part of the day he did a speech on a presentation showing us  his projects, which were fascinating….He explained how he was curious about certain artists and how they are his ‘Art Heroes’.  Maclean created a google street map project on the areas in which his ‘Art Heroes’ live or were brought up and photographed them.  His project was called Home Towns and a photograph was on the front page of the B J P.

Google street view maps was his method for research but he never  relied on it,  Maclean also made notes on his project subject by researching and noting down important details that may help him to progress with his ideas.   He mentioned that he would arrive at his location with strategies which would change and how he likes the after image where he looks back.  He also mentions how the artists work he believes is much deeper than the surface that we see within their photographic work, and I completely agree.  He has read all of his ‘Art Heroes’  as he calls them biography’s and that Lee Miller is his favourite..

Some of his heroes are :

  • Lee Miller
  • James Turrell
  • John Baldessari
  • Robert Franks
  • William Eggleston
  • Cartier Bresson
  • John Gossage
  • John Bldssari


Maclean has produced many photo books, and has a lot of experience in the process, he   mentioned that Graphic designers are good to collaborate with when producing a book, (Note to self)

It was interesting to find that Robert Franks home town  was in zurich in Switzerland where he spent most of his life and not America. He also found by his research that William Eggleston grew up Memphis  in a place called summer, which is a very small area surrounded by fields and not much to photograph he explained,   he mentioned that  he felt he was getting nowhere. However he picked up on a snippet of information  regarding Eggleston’s health, he found that he had suffered with asthma and it was so bad that he could only go out at night.  So he photographed at night in his home town.   He mentioned that he looked for scenes that stacked together,

He enjoys commercial work and said he finds it easier  than working on Fine Art briefs, because Commercial Briefs are more precise;  where as with fine art no one really expresses exactly what they want or knows.   He then goes on to say how commercial  work is good practice for working with galleries and magazines regarding developing a good business head.


I have included some images above from is corporate work and from his project home towns.

The photographs from his Home Towns series above reminds me very much of my photographs from the Northern Slopes, my long-term project on Knowle West, that I am currently continuing  through my Developing Practice brief on Obsession and Intersections, that can be seen in Word press which is listed on the menu bar.  The way Maclean has framed his scenery and how the angles of the open space and the built up area that surround it has been framed in a sort of juxta position, with the contrast of both elements sitting within one space, is uncanny how these and ones from my project are so similar.  These findings have fascinated me, his work is truly inspiring and his commercial work is outstanding.

He is a talented photographer as well as being able to express his story on his documentary projects as he represents his ‘Art Heroes’ in various ways in his photographs, by his visual and textual research.

Maclean has worked photographically  in several places around the world, such as China, Brazil, Hong Kong, Japan in many areas of North America, Russia, Mexico, UAE, and Indonesia.

The publications that his work has been in are vast, which include:

publications, including: The Architects’ Journal (UK), The Architectural Review (UK), BluePrint (UK), Casabella (Italy), Design Week (UK), DBZ (Germany), Diseno Interior (Spain), Elle Decoration (UK), The Guardian (UK), Time Out (UK), Casa Brutus (Japan), Riba Journal (UK), AV Monographs (Spain), Creative Review (UK), FX Magazine (UK), New York Times (USA), A+U (Japan), Archicree (France), Neomania (Spain), Loft Publications (UK), Architectural Digest (Russia), Living Etc (UK), Arquitectura (Spain), The Observer Magazine (UK), Monument (Australia), L’architecture D’aujord’hui (France), The Sunday Times (UK)

I like his documentary style and his thoughts on how he feels that each photograph has more of a deeper meaning behind them.  The fact that he is so interested in finding out so much about his ‘Art Heroes’ and the way he researches such as reading biography and looking at the areas in which they grew up or spent most of their lives for example.  This reminds me of my project that I am doing on Knowle West which is where my fathers side lived for three generations.  I am also going to the place where my family once lived and places within that space that have relevance to my family, such as school, church, streets and finding my family home. I have also been using google street maps to find these places and this has been a considerable part of my research.  My project is very much deep rooted and has far more importance and meaning behind what you see…….I just hope I do it justice and show my viewers my story clearly, with creativity as Maclean did his.

Personal statement, professional practice

Professional Practice-Personal Statement

Julie has been interested in all areas of photography for over 20 years, the love for her career started when she had her first child.  She became so passionate about photography that she decided to undertake a HE degree in the subject, in order to understand the contemporary and theoretical issues that concern photography today. She is currently studying on the BA Photography course at UWE Bristol.

Her main interests are Portraiture, Editorial/Commercial and Photo Journalism.

professional practice

Professional Practice – Working self employed-Pros and cons

Things I would need to do to make a successful business:

  • Marketing
  • Business Planning
  • Sources of further help

Most businesses need some form of funding, Banks do not support small businesses…


Advantages of being self employed:

  • You are your own boss
  • Pick and choose to a certain extent hours work
  • Your own choice of work
  • More control over charges for your work
  • Choice of clientele
  • Creative control (genre)
  • You benefit from the success
  • Own our own work
  • Freedom time is flexible
  • There may be tax benefits

Disadvantages of being self employed:

  • Lonely
  • Not a guaranteed income
  • Cash flow
  • Risk
  • Pressure is on your own shoulders
  • Responsibility on YOU
  • Liability
  • Trends changing Market
  • Find Clients
  • Keep clients happy
  • Purchase and maintain own equipment
  • Paper work
  • Need self discipline
  • Manage time effectively
  • Less time perhaps for your family
  • No sickness or holidays paid
  • Need to keep accurate financial records

Sole trader – working for myself

Private limited company – partnership two or more partners working together.

Copy right is there to protect the artists work:

  • Protects work,  stops others from using it without permission
  • Others can not copy or distribute it on the internet
  • automatically get copyright protection when you create original artistic work, including photography
  • Copy right is active until seventy years after the creators death

A contract is a written agreement with both parties protecting photographer and the client, it is to prevent misunderstanding.  It is important to read the contract out to the client and ensure the client reads carefully all the small print.  So the client is aware of all the relevant information regarding the photographs and the necessary details. Having a written contract is evidence of agreement between both parties.


Professional liability insurance,  covers for lack of earnings, or a memory card that is corrupt thus losing images from a wedding or commercial shoot for example.  This covers costs for the client should they wish to sue.  This  safe guards the photographer from loss due to unforeseen accidents, incidents.

Business owner insurance protects the photographers equipment , this insurance will pay for any accidental damages

(BOP) Business owners Policy covers the clients belongings as well as the photographers equipment so it is important for the photographer to have this insurance as well.


Starting off a business will need preparation, such as marketing and establishing the business, purchasing or arranging equipment for loan as well as other elements such as refurbishing the studio for example.

Banks are helpful when you start off, but unfortunately do not really support small businesses (Sole trader) There is a fee for a business account and as soon as you are making more money and become successful the bank will become extremely helpful and have more  interest in your business,before this you can be seen as a risk factor.


Raising finance:

  • Having another job to enable the photographer to save for the necessarr finances to set up in business
  • Investment
  • Redundancy – using a payout to fund or part fund a new business
  • Loans
  • Selling something such as your home or expensive items
  • Princess trust
  • Grants
  • Crowd funding, for example putting an advert on a website called kick start where they invest in a project in hope to make money on their sol trader of interest.
  • Lease expensive equipment rather than buy

Reasons for failure:

  • Inadequate market research
  • Failure to identify market needs
  • Under pricing
  • Over optimistic of sales forecast
  • Lack of cash
  • Failure to control costs
  • Unexpected problems (e.g. illness)
  • Accident (No accident insurance)


Sourced from books, lecture notes and general knowledge:

Beyond The Lens, AOP

Setting Up A Successful Photography Business, Lisa Prichard

professional practice

Day rate -Professional Practice


Annual estimate approx of living and business cost:

To work out my day rate I have to add my living estimate  and business estimate £17,920 Living estimate approx:  £11,060 Business estimate approx: which comes to £28,980 plus tax which is 20%

To find the total tax I would pay I need to add my business and living estimates together which is £28,980 then times by twenty and divide by 100. £28,980 x 20 (divide by 100 = £5,796 total of tax I would then pay. (below are bullet points explaining clearer on cost and out goings )

Total living and business including tax together comes to  £34,776.  I would need to divide £34,776 into 46 weeks accounting for six weeks holiday a year.  I would need to earn £756,00 a week at least.


Mortgage/rent £6,300

Utilities             £3,000

Food                   £3,000

Clothes             £1,300

Other bills       £1,320

Holidays          £2,000

Savings            £1,000

Annual Total  £17,920


Annual Rental of kit                                                                  £3,330

Petrol                                                                                              £1,200

Insurance                                                                                      £500

Professional training course                                                    £500

Promotion and networking                                                      £1000

Advertising                                                                                    £400

Legal costs                                                                                     £500

Premises rent and overheads                                                 £3,600

Maintenance and servicing                                                     £30,00

Annual total:                                                                                 £11,060

So by my findings- I would need to earn at least         £34,776 


Idea from lecture notes:



To make this simple I am going to split the costs into sections on a lower end wedding budget for costs and charges purposes.

  • Visit bride and groom at their home
  • Pre wedding shoot
  • Visit church and venue for after the ceremonial (I am going to say the place of wedding is a hotel so venue and accommodation are at the same place.
  • Choose photographs
  • Deliver photograph package
  • Petrol  x  5 visits          £50.00  (of course this will vary from distance for each wedding)
  • Package type               £235,000 Silver package
  • Day Rate                       £200
  • Equipment hire          £100 per day x2
  • Assistant                      £7.05 aged 21-24  ( I will work cost out on a 10 hour day)
  • Assistant                      £ 7.50  ages 25 and over
  • Post production         £30.00

Total cost £785.50

Sourced by lecture notes, general knowledge (estimates)



Guest speakers, Intersections, professional practice

Matthew Smith guest speaker – Professional Practice

His topics cover:

  • Raves
  • Protests
  • Performances/festivals
  • Carnivals

Smith discussed many riots going back as far as the Poll Tax riot in the 80’s.  This is one topic he was  interested in.  He achieved Politics and Communication A level in 1985

He starts off with his video where he introduces his work by saying “Exist to resist”.  His book cost £12,00 to produce and he reached out via social media to help with donations.

Smith mentions how there were very little  restrictions back in the day, and how things such as protests and festivals  have become increasingly difficult to access or to photograph in recent years, due to tightening up on security.

Smith also expressed how in 1971-1989 there were no Police at Glastonbury festival and how it was the era of the Hippies mainly a festival for that culture back at that time and by 1989 Rave hit Glastonbury.

Smiths book is a ‘Social history photo book’  on politics and social awareness of the land and environment.  He covers aspects such as mobile home living which was increasing, the era of Margret Thatcher, when she sold off the council houses…

Glastonbury Festival was Smiths largest first project, that he worked on during his second year of his degree.

As time evolved he began recording changes such as  security fences and security  in general, emphasising how free the children were, with elements such as travellers, atmosphere and how political correctness has influenced a huge change to festival culture.

He photographed the phone inside of Glastonbury Festival, where people would buy a phone card and queue to make calls to family and friends, expressing how technology had advanced, that now we have mobile phones etc…..



Mother free festival (Image by Matthew Smith)

This festival like the Glastonbury Festival was once  a free entry zone.

The Mother  Free Festival  was held on Steart Beach near Hinckley Point nuclear power station, this photograph shows the campers relaxing as the sun goes down



Wanstonia Eviction 1994  (Image by Matthew Smith)

The protest was massive, and was the longest eviction…It was on the M11 link road in Leytonstone London.  At first there was a tree to be taken down on George Green which is in the east of Wanstead, this caused some upset with local residents and outside protesters.   Once the property demolition began mainly problems emerged and protesters stood their ground in Claremont Road in Leyton.  Some properties in Fillebrook road in Leytonstone became filled with squatters.  The road was built as planned and opened in 1999.




Forest Fayer in Colford 1994.  (Image by Matthew Smith) at the festival

“New age travellers’ whoever they might be, were referred to in the press and by politicians as “scum”, “vermin” and “subhuman with no rights” (Smith 2016)

VelvetRevolutionTourBrighton18Oct942656Velvet Revolution (Image by Matthew Smith)

Art and performance to promote awareness about the civil liberties implications of the Criminal Justice Act, called The Velvet Revolution Tour.


I found Smiths work interesting as well as extremely educating, on historical social issues.  It seems that many people over the years have expressed their views and tried to have  a voice regarding the environment and politics.  The projects show the extent that many went to in order to put their point across.  Whether they are right or wrong it seems that the government regardless has the upper hand.


personal promotional material, professional practice

Professional Practice/Personal promotion material



Links for research on fonts and logos:


Logo and typography research

It is vital that I get my brand Identity right.  The colour, logo and typeface all represent me and my business.  I have to put many elements of my brand into perspective and consider carefully each aspect of my creativity.


As part of my Professional Practice, I have designed my website, I have links to my social media sites, with easy to navigate and clutter free pages. The gallery has separate albums that are clearly named. I have a contacts page, that includes an introduction and links to my social media sites.  I also have a contacts page that includes a short and easy form where enquiries can be sent directly to my email.  There is also a blog, the link to my website is below.

Below  is a PDF, of some screen shots as I document the process in making my website.

Process as I create my website

A photo of my current business card:

I chose grey for my brand to use within my website, business cards and billing documents, giving a consistent and coherent finish to my brand identity.   I find grey is neutral, it does not represent gender and is not too dull such as black thus taking into account that bright dashing colours may be over powering.  However as a creative, one does put these aspects into consideration, but this is where I am currently, at this point of my development.


Website business card design

I have been looking at online invoices so I can get a better idea of how to produce one as an example to express my understanding of billing this way.  I came across this company and found the invoice straight forward, simple and clear.

I then decided to produce my own personalised invoice, as an example of a professional invoice that I could reproduce. I have blanked out telephone and mobile numbers on the invoice below.


EstimateTemplate (1)

An estimate is an assessment whereby the photographer prices up a potential job


I had a meeting and discussed the price which was agreed.   Once the job was complete I issued the client with an invoice which is illustrated below in a PDF

Description invoice

PDF below of screen shots and a business card I have designed from a sight I have been looking at, regarding changing my logo in the near future.
LogoWebsite business card design

website researchwebsite comparisons

website research

Choosing fonts for my brand identity typography

fonts a company who sell fonts


Aspects of choosing my font to be considered



professional practice, professional practice week

Professional Practice – Professional practice week

I attended four out of seven workshops which is not very much I know.  I had an open tutorial which fell on my second workshop and I had a few workshops in preparation with my essay to attend.


We were briefed on the entry requirements and elements such as work experience for two to three days at a school would be desirable.  unfortunately it was only school age that the workshop was discussing, if I was to go onto teach it would be college upwards age bracket rather than school age.

I did feel this particular workshop did not suit my requirements however it was interesting and I found out some useful information and found the workshop very informative and clear.

Another workshop that I attended was about volunteering, where Anna talked about skills we can gain and develop by volunteering.  Also information on drop in service was explained so anyone can ask questions and book some volunteering, one example of how valuable volunteering can be is for the future by adding volunteering  onto your CV, thus creating a more impressive C V as well as making us more employable because most employers look for experience as well as the qualification, volunteering is a good way to gain experience.  Some professions such as teaching expect a certain amount of volunteering beforehand.


We were shown the creative club on the internet where the volunteers produce a creative fun program and help as well as teach their skills to others in a class room environment. We were also informed about an action day, which is a taster session lasting about seven or eight hours, where people can go out for the day as a volunteer to see whether it is for them or not.  We filled out a form expressing our strengths and weaknesses and experiences that we have had throughout working or volunteering.  This is useful and can be helpful for understanding strengths and weaknesses especially when working in a group, this informs the group each ones skills or weakness and therefore enable the team to create a strong working force that will enable them to work together to their best ability thus producing a stronger and more successful outcome to the task that is in hand.



This workshop was very good for understanding how bill payments will be made and help with reductions and other such information on council tax etc. It was interesting to find out that in between course end and beginning of new course that under graduates are liable to pay  full council tax fee. However there are various aspects within the paying system that change from individual house holds.  The threshold for paying back student loans was explained on repayments, for example if one earns £21,000 or above then they are liable to start paying back their student loan.  the repayment is 9%  of the total amount owed from the student loan that will be deducted each month from the salary , so if someone was payed £23,000 a month then  £15.00 a month would be deducted from the monthly salary.  I also found out that if the loans are not payed off in thirty years it gets written off. I did not find I learnt a lot from this workshop and feel I should have chosen another one however it was not time wasted because it was very interesting and informative.


Immediate Media:

Emma Bowkett the Editor and director of the Magazine FT Weekend Magazine, introduced herself and the company, along with others such as Chris Bramley also an editor and Sarah Powell,  cooper, who is head of recruitment.  Wee had a briefing on the history of the media company and how they have progressed over time as well as to add TV selling programme as well as magazines and online magazines, we were told they have plans for another TV programme that in the pipeline due to launch in the very new future.  They are a dynamic company and are moving with the time as everything evolves they are also.

It was mentioned that the editor is the voice for the photographer, that they largely rely on photographers to produce a strong edited photograph. Immediate Media are looking for something fresh, new ideas, such as fresh ways to tell a story.  They always select a photographer they believe to suit the brief.  Emma also expressed how she prefers not to include typography on photos or to crop them.  An open day was organised and information was provided including a leaflet.

Open day Immediate Media:

The morning began at 11:00am.  I arrived and signed in at reception and was given an identification badge. During the speech they covered everything and more that they had during the Professional Practice week.  We then went upstairs where we could ask questions and listen to staff as they explained their role and a bit about the company.


It was really nice to speak to the editor of the wildlife magazine and find out how she works etc,  and I had a lengthily conversation with her.

I really do not think that an editors job would be for me, not there anyway, because of how they work.  I would not be producing the photographs and I feel it is too much of an office style job.  They use freelance photographers, so maybe in the future I will be able to freelance for them or another company.

Overall it was good experience attending the open day and has had me thinking and realise a few things about myself.