professional practice

Professional Practice. Budgeting, editorial and commercial phototgrpahy Professional Practice


During Lecture many issues were discussed, including pricing work and different elements needed for specific jobs as examples such as (Expenses such as equipment hire and travel) MUA, wardrobe, models, editors and accountants for example.

When sending an estimate one must always attach the terms and conditions, as it is a legal binding contract, it looks professional as well as helping to  be taken seriously with the correct forms and usage of them.

It was interesting to learn at the lecture that  Public liability  can be paid for days or weeks, tailored to the time needed rather than all year.  I was under the impression that one would need to pay a full year, so this was helpful to find out.


Below are some information on further  research of mine.

A usage calculator, is a valuable tool when calculating assignments, such as commercial , editorial and weddings etc.  Using the form provided by the National Press Photographers Association will calculate your input to work out the fee of a job (It can only calculate correctly if ALL input is correctly added).  You can also include the salary you wish to earn, as well as after sales such as prints. an example of the form (part screen shot) is below -PDF.


Editorial work as mentioned during the lecture is a lower paid job, where the fees are low.    The client will have the licence to use the photographs for  a set period of time which is agreed.  However once the licence has expired the photographer  can then sell  the images if desired. This Gives the  Editorial photographer the opportunity to gain more money from one particular job.

I have been looking at a photo stock company called Alamy, where photos’ can be added online in a photo library at a fee to sell images,  giving photographers another way of earning money.

I was curious to find out  what the differences were between Editorial and Commercial photography. It would seem that they are similar, which I gathered and was a reason for being interested to find out, both editorial and commercial photography cover different genres, however editorial is telling a story visually in a form of realism and usually by text as well; whereas commercial photography is selling a product and does not need a model release form, unlike Editorial, that must ideally provide a model release form when photographing people and properties unlike commercial


Editorial photography – Photographers also make more money when their work has been syndicated by an external source,  such as different periodicals.

Pricing up a job – Example below of aspects to consider.

Project title

project description

P.O. number

usage Europe middle east Africa etc

estimate number

term 30 days


commission fee

production fee

location fees

equipment hire

model fees


stylist and pros wardrobe






I have realised through the lecture and research that not only all the above elements of calculating  the cost of a brief or wedding shoot for example, are vital  but also to produce an order number (purchase order) Which  is a commercial document, that represents the agreed price for the product and services provided to the client by the photographer. It is proof that the project for example has been agreed and the job number matches with the service which has been provided.  Having a purchase order number gives the photographer any risk protection such as non payment for a particular job,  or if a client decides not to go ahead after such agreement then the client will still be liable to pay . The job will be identified by the job number (purchase order number) it  is also significant in payment tracking.

Model release forms will need to be filled out if the photograph is going to be used for other media or for selling.  This gives the photographer permission to use the photograph of the model or building for other work, for example to be published in a photo book or used on the internet as a video.


Below is an image I took from a book I have, called Beyond The Lens. This is the Photographers’ bible – published by the AOP, who protect photographers’ rights and promote them, they also hold competitions. This book has so much useful information, covering all aspects of business including legal criteria.

2016-12-13 16.57.46.jpg





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